In this age of the internet, consumers have the facility to check the reliability of any particular brand or service before making a purchase. Therefore, you might have noticed that many customers read reviews before selecting any restaurant. This makes it essential for any restaurant owner to maintain a good image in the online space, as it might help sales.
It is crucial for restaurant owners to manage reviews as it plays a critical role in businesses’ survival. Platforms such as Google reviews, Yelp reviews, and more provide that space for consumers to provide their feedback and businesses to manage these reviews and respond to them. These reviews often work as social proof. Hence many brands are now actively opting to embed Google review widget on website, and showcase reviews on their website.
But as mentioned above, the business needs to manage the reviews and maintain its online reputation on these review platforms. In this blog, we will discuss some of the effective ways that can help your brand maintain a good reputation and might help you get more sales.
Persuasive Ways to Maintain Online Reputation on Review Sites
It is vital to manage reviews on the review platforms, as it helps to maintain the reputation and assist in achieving marketing goals. The following methods are easy and productive ways to do it.
1. Respond to Reviews
Being listed on review platforms and receiving reviews isn’t enough for a brand. It is essential to acknowledge them and respond to them on time. It not only helps in improving the reputation of the brand but also provides a boost to the number of reviews. Various brands often blunder when they don’t respond to the reviews, which hamper their prestige in the market.
And while you acknowledge the reviews keep in mind that your experience at your restaurant might vary. Some might have enjoyed the food, ambiance, and service and mentioned them in reviews, and some might have had a bad experience. As it is important to respond and thank for the positive reviews, it is equally important that you acknowledge and answer negative reviews. While dealing with negative reviews, try to understand the problem of customers, apologize to them, and ensure they have an excellent time when they next visit your restaurant. One of the best ways to lure customers who had bad experiences back is by asking them to visit again and improving on the points mentioned by them. You can even offer some coupons or discounts to them.
2. Take actions as per review
As mentioned above, reviews might vary from person to person and depend on their experience. As it is important to encourage positive reviews by thanking them, it is equally important to acknowledge and work on negative reviews. Apologizing and working on negative points might help you to improve, and at the same time, it can assist you in winning customer trust.
Review platforms such as Google reviews allow you to respond to a particular review. You can also use various tools to embed Google reviews on the website. The Google widget, which helps display these reviews, can be a game changer for your review cycle. Many consumers feel valued when a brand showcases its review on the platform. This strategy builds a review cycle and also shows that your brand is transparent and isn’t shy to showcase consumer reviews.
3. Ask for the reviews from your customers
Don’t wait for your customers to review your restaurant after they go home. One of the best practices is asking for reviews from your customers when they are at your property. You can handle them a form while they are leaving so that their experience remains fresh on their minds, and they will be able to express themselves better.
You can even use technology, where you can provide them tablet or phone where they can record their feedback. You can even sync the app to your customer database, and all your customer’s details can get registered in real-time. This helps in restaurant review management in the longer run.
4. Keep a regular check on review platforms
While running a business, it is important to maintain the reviews; you need to keep your eyes and ears open. One of the intelligent ways to do this in this internet era is by regularly checking review platforms where you have your accounts. Moreover, you should keep track of social media as well as what is being discussed about your restaurant.
You can appoint a PR team for that purpose, which can look after reputation on social media and the internet space. It can help you in the long term and might help you fetch fruitful results.
So these were some clever ways to maintain your restaurant’s online reputation on review sites. You can add these methods to your marketing strategy and expect great results. After all, the entire world is on the web now; therefore, it becomes crucial to have a good reputation in the market and maintain hygiene on review platforms.