The email was introduced in the 19960s and came to relevance only after 1971. But after the lifting of the restrictions that bounded the carrying of commercial traffic on the internet in 1995, the email got more accustomed to the protocols and personal profile business. Gradually a new path was paved for exploring the various dimensions of business, technical market, entertainment, and communication. And today we stand with email being the primary and one of the easiest sources to set up records, facilitate logistics, reduce cost, connect and interact, and synchronize events and tasks for organizations and businesses. Due to its ubiquitous nature and immense popularity, companies are readily inculcating email as a major source for promoting their business and connecting with customers across the world.
Emails nowadays are a personal companion for every individual, be it a student or a working adult. It is a bridge for accessing various content available on the internet and lets followers and consumers reach out to their favorite brand and vice versa. And this has been the reason why companies and business startups are keen to attract traffic to their website through the use of mail.
But you just cannot churn out a random format and themed emails and expect people to take you seriously. To draw them, you need to create high-converting emails that will spread the word about your business and bring in more customers and investors. For this you should always start by creating ‘Sign up’ and ‘Opt-in’ forms before drafting your mail. This helps to get a clear idea of what you are expecting and what you might be getting into. And once you feel confident enough in all the preliminary stretch-ups that you’ve done, you are ready to execute your perfect high-converting email.
So let us take a look at the 10 of the most proven methods for creating high-converting emails:
- Prepare your customer persona
Let us imagine that you’re out shopping groceries for to prepare your dinner. There are plenty of things you’d grab on and head back, but is it that easy? Yup, you will be in some sort of dilemma with what you should be buying. And that will either lead to overspending or wastage of your time. But if you had your menu planned, then you’d be knowing the exact things to buy. And this is similar to creating your customer persona. If you maintain an idea of what type of customers you are expecting in your company and what groups you are going to approach, it makes working on your high-conventional mails 50% easier. So the first crucial step is always preparing your customer persona and implementing its idea in the mail.
- Opt for the right email template
Suppose there’s a dress you found beautiful. So you decide to check its other variations and colors to see which suits your taste. You will find that despite them being the same in appearance, their shades and extra effects will change your opinion and you’ll end up favoring only one. The human mind is coded to be attracted to the designs and colors that they find comforting and pleasing to look at. So if your email is perfectly typed but lacks the right template, chances are it won’t be having the clicking effect on anyone. So figuring out the correct template is important for creating high-converting emails. You start by keeping it simple, unique, and fulfilling the conventions of your business like escape rooms and audience type.
- Keep a good subject line
“The first impression is the last impression.” And that’s what subject lines do in emails. They are the attraction zone in these mails and are probably the deciding factor if the receiver will further proceed or not. A killer one-liner subject will hook your audience and they will be compelled to see what else is being offered ahead. They most certainly remember only the subject later on and use it as the basis to discuss your mail and company. So do not forget to make it unforgettable and something that will be hard to get off the customer’s mind and tongue.
- Clear preview text
Our teachers often took reference from the copies of the students who had clear and good handwriting. Their grades did not matter that much because the human brain is adjusted in such a way that it avoids looking at unpleasant things. Imagine you’ve written the best mail but your text selection was not clear, or even bland. This will turn off the reading and venturing mood of the receiver and they will immediately give up on it in the mind way. You want to draw the people, not unintentionally push them away. And that’s why a clear previewing text should also be your priority while drafting high-converting emails.
- The perfect personalization method
Personalization is the balance between the two ends of a tightrope. You cannot lean too much on a side and ruin your influence early on. If you are too much friendly, you’ll come off as a creep. And if you are too professional and distant, you’ll appear cold and unapproachable to your customers. The best way for forging a high-converting email is to paying attention to your personalization so that the receivers will find this offer welcoming and something that they could involve themselves in. Try to be their friend and let them know the good sides in the mail, for people look for politeness and offers.
- First impression of the beginning part
Yes, the first impression part isn’t over yet. Just like the brief about of the book at the back, people read the small and introductory paragraph and bestow their judgment on the company or brand. Remember that the beginning part of your email is the deciding factor for why someone will stay glued to the end and subscribe to you. For a high-converting email, the beginning matters equally so focus on how it can leave behind a long-lasting impression. A mix of catchy lines, a friendly tone, and the optimistic side of your company policies should do the trick.
- Inculcate incentives
Incentives do little pursuing to help someone choose and decide for something. The more you add them in your mail, the more the audience and the readers are convinced to select your product. Every high-converting email boasts about various incentives that are available from their company and that draws the customers to give it a try. So the next time you design one such mail, don’t forget to talk about the incentives to help people grow confident and excited enough to invest in your work. It’s the ultimate charm that will aid you to create a high-converting email to keep them as interesting as possible.
- Maintain segments
Nobody likes reading the bulk of words that appear never-ending. And you’ll be surprised to learn that many people nowadays read by seeing when a paragraph ends and how short the next one is! Keeping this in mind, design your high-converting email in such a way that it is segmented into several smaller bits and is user-friendly. Add bullets where required so that it appears engaging and comfortable to dive in for your receivers.
- The right length and alignment
You can call this method the North and South magnet technique. We know opposite ends attract in a magnet and by using the same technique, you can create high-converting emails. Let us assume that your customers are the North Pole and what they require is the South Pole but not made available to them. And if you provide them with the same in appealing and rich format, they are sure to be attracted to what you’ll offer. Keeping this in mind, make clever use of perfect length and your sentence alignment. This will come off as beautiful and tempting for the readers and help in the perfect delivery of your high-converting email.
- More than one mail
“Perfection is the output of constant practice.” A key point of high-converting emails is to know and understand the needs of your audience and present them with constant incentives and call-to-action formats. And it is never a single mail that will do the trick for you. That’s why do not be afraid and hesitant to send in bonus mails. Keep extra copies with different templates as they come in handy for later use. Creating and sending more than one email is what gets more followers and attention to your business.
There are many minor details that you can add to further amplify the impact of your high-converting email like CTA (Call to Action) and FOMO (Fear of Missing Out). Show that you’re next to your audience like a caretaker by including sentences like “How can I help you?” in the end. We know that these emails aren’t written in a day and it takes time, hard work, and patience to develop the spellbinding and unique high-converting emails for your business. Just keep trying and doing your best with the methods discussed above and someday you are bound to be successful. All the best!